Icon Stonewashed

It is a well-known traditional washing process used to give the material a light, threadbare appearance, a worn or vintage look. The abrasion caused by the stones, especially along the seams and edges, provides stone-washed denim with its authentic character, which looks like pre-worn. Natural angular pumice stones of a size of 3-5 cm are added to the washing process. Washing can take anywhere between ten minutes and four hours, creating different “worn” effects.


Icon Authentic

Specific type of “used look”, where the jeans are washed with pumice stones or enzymes. Because of the organic enzyme-washed technique the denim’s outcome is more smoother compared to the mechanic way.


Icon Moonwashed

Before the actual stonewash process, the pumice stones are soaked in chloride-potassium-perdynate and added to the already damp items to be washed. The abrasion during the washing process creates a marbled irregular look with whitish patches (moon patches).

Overdyed black black

Icon Overdyed black black

Pre-washed black jeans, which then is cross-dyed black again. This cross-dyed technique guarantees the distinctive deep black hue.


Overdyed blue black

Icon Overdyed blue black

Pre-washed blue jeans, which then is cross-dyed blue again.


Icon Rinsed

Wash, where the denim jeans is simply rinsed in water to remove the board-like effect of raw denim from processing residues (blackening, residual dyes).


Icon Raw

Labelling for stiff, unwashed denim material in a dark blue. Raw denim jeans must be worn in and will slightly shrink in the wash. Because of wearing in and the natural damage through use the denim earns an individual “used look”, which gets durable while washing.



Icon Bleached

Bleached jeans (like by the sun) can be recognized by the light blue hue. Edgy color accents or a specific “used look” are received while bleaching with environmental whitener.